Objective
Mission Statement
Leading can be hard. It can be harder if your organization, or team, is not unified under a common, long-term Objective (mission statement). Whether your leading clients or employees, let people know what you’re all about and impress them with a well defined Objective.
An Objective isn’t the same as a goal, or a Key Result, which have metrics attached to them. It also isn’t exactly vague. Objectives still have elements of specification to them. They’re qualitative. A leader or employee should be able to read it and think, “how can I get closer to this?”.
Merrill Jack can facilitate the development of an Objective. Through following a standardized routine, our discussions hit all of the main points, creates options, and let’s leadership decide on an Objective that they see accurately fits their long-term aspirations.
Objective Development is for any leader looking to create a succinct statement that team members. or other members of leadership, can understand, and that accurately depicts a common direction for the organization to march in.
Development
Refinement
“Be awesome”, “Do good things”, “Dominate the market”, “Go big”, “Have 100% quality”. All of these Objectives (mission statements) have great sentiment. However, they lack the quality information needed to provide an actionable and unified direction within an organization. These Objectives need refinement.
Rather than being vague and working hard, let’s be specific and work smart. Rather than creating a statement with an easy, or impossible, metric to hit next to it, let’s take a step back and focus on the grand scheme of the work. Refining an Objective by adding more or less meat to it can provide a basic, common understanding of the ultimate direction you’re working in. Making it considerably easier for your employees and clients to work with you and each other.
We can refine your Objective through following a standardized routine. Our discussions hit all of the main points, creates options, and let’s leadership decide on an Objective that they see accurately fits their long-term aspirations.
This service is for any stakeholder whose Objective doesn’t allow Merrill Jack to perform it’s services meaningfully, or for any stakeholder whose current Objective doesn’t seem to be getting them where they want to go. Let’s do a refresh together and dig into what makes your business unique and valuable.